There's a lot of interest in the food world around "natural" and "clean label." A quick Google search turns up loads of information on what these words mean. What could we say, what should we say about our bakery treats? I thought long and hard about how to convey the essence of our products in a way that's easy to understand. Here's what I came up with: Simple ingredients, simply made, simply delicious! I can say that about all our treats. They're crafted with simple ingredients. They're simply made - no complicated recipes or processes. And they're simply delicious!